At Tiffany, we’ve always been inspired by the natural world, and we see it as our moral duty to sustain the wonders of the earth. As part of our commitment to wildlife conservation and ending the global ivory crisis, we joined our friends from the fashion community to support the #KnotOnMyPlanet campaign during New York Fashion Week in Fall 2016. A Tiffany & Co. Schlumberger Elephant clip was just part of our donation to the Elephant Crisis Fund, which works to stop elephant poaching and the global demand for ivory.
In continued support of this initiative, Tiffany launched Tiffany Save the Wild, a collection of charms and brooches. 100% of the proceeds of the collection will be donated to the Elephant Crisis Fund.
To celebrate this launch and raise awareness about its endangered elephant population, the June issue of Porter magazine included an in-depth story and photographs of the collection shot on location in Samburu, Africa. Our 18k rose gold and diamond elephant charm was exclusively released on Net-A-Porter.com and is now available on Tiffany.com.
In keeping with our continued legacy of sustainability efforts around the world, and to help raise awareness for the cause, Tiffany partnered with Porter and Save the Elephants to host a gala at Kensington Palace on 12 June 2017. Celebrities, designers and activists attended a seated dinner to support this worthy cause, working to save up to 30,000 endangered elephants a year by protecting them against poaching, trafficking and ivory theft.