The Tiffany Blue Box®
Since its debut in the mid-1800s, the Tiffany Blue Box® has symbolised far more than the precious design it contains. It has long overflowed with promises: of possibility, dreams and, of course, love.
One hundred years later, it was at Tiffany’s famed location at the intersection of 57th Street and 5th Avenue that the packaging’s final touch was added: the white satin ribbon that adorns all Blue Boxes today. Carefully tied in a bow, it unfurls with one gentle pull to reveal the extraordinary Tiffany & Co. piece within.
Widely regarded as the most recognisable and coveted packaging in the world, the Blue Box is only available with a purchase at Tiffany & Co., a tradition that dates to our founder.