Since its debut in mid-1800s, the Tiffany Blue Box® has remained an enduring expression of love’s lasting promise. Founder Charles Lewis Tiffany selected its distinctive hue in 1845 – long before brands had signature colours – for the cover of Blue Book, Tiffany’s catalogue of exquisitely handcrafted jewels. Decades later, in 1886, the House introduced its iconic Tiffany® Setting engagement ring in the first-ever Tiffany Blue Box®.

An integral piece of the House’s DNA, Tiffany Blue® was trademarked by Tiffany in 1998 and was standardised by the Pantone® Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom-made colour that Pantone® created for Tiffany is called ‘1837 Blue’, named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.

Today, Tiffany Blue® and the iconic Blue Box continue to make hearts beat faster – especially when diamonds are involved. Embodying the joy of giving and the excitement of receiving, our signature packaging remains a highly desired emblem of the House, and a vessel coveted not only for what it holds but also for what it represents.

Whether a bracelet or a home object, sunglasses or baby gifts, every Tiffany & Co. creation has its Blue Box. The Love & Engagement boxes feature a special button that, when pressed, gracefully opens the box.