Tiffany Eternity watches remind us to live in the now. Inspired by a series of vintage Tiffany & Co. advertisements from the 1960s and ’70s, the dial features a yellow diamond at 6:00 and different white diamond cuts at every other hour marker: round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, pear, oval, emerald, triangle, princess and heart. The watch’s crown is inspired by the Tiffany® Setting engagement ring and adopts its iconic six-prong setting—a beautiful complement to the halo of round brilliant diamonds that encircle the case. This white gold watch features a black brushed calf strap and a diamond-set buckle. This striking display of craftsmanship honours our heritage of offering the best diamonds in the world—then, now and always.